A Highly Personal Approach to Comprehensive Financial Planning

Building & Safeguarding Prosperity One Conversation at a Time

Barron's Top 100 Financial Advisors 2022 is based on assets under management, revenue produced for the firm, regulatory record, quality of practice and philanthropic work.

The Forbes ranking of America’s Top Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of seven years’ experience, and the algorithm weights factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receives a fee in exchange for rankings.

Who is Kaplan?

Kaplan Financial Services has been helping people plan for—and protect—the resources needed to fund their future for generations. Our practice spans a full complement of services and has been leveraged by an uncommonly broad range of people—from storied Boston business leaders and their families to millions of listeners touched by broadcasts from our founder, Susan Kaplan. We are distinguished by a commitment to demystify wealth management through straightforward conversations and proven, common-sense strategies.

Our Team

Susan Kaplan started Kaplan Financial in 1993 in Newton, Massachusetts, committed to the highest level of true financial planning. Her first hire was Ann DeCaprio and the two have led the firm from the beginning, with Susan as advisor, head of investments and asset management and Ann the head of operations and financial planning. Over time the firm has grown and is led now by advisors Susan and Lawrence Kaplan (Susan’s son), Ann DeCaprio, and Jamie Freidhof. Directors Danielle Page and Scott Korn are also key players. Each analyst we hire is distinguished by excellence and hard work, and brings valuable insight to each part of a client’s plan as evidenced by Daniel Roundy. In 2022, we brought on two new analysts: Jess Pimenta and Mac Ekeanyanwu. The entire team is dedicated to total care of each client and the excellence of the work to analyze each issue pertinent to that client’s financial life.

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Helpful Insights & Resources

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commentary | September 4, 2024

LPL Client Letter: September 2024

Market commentary from the research offices of LPL Financial

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Home Rent vs. Buy Calculator

Calculate your break even point by examining how long it would take to create enough equity in your home to exceed the value of investing your cash on hand as a renter.

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infographic | April 18, 2022

Retirement Traps to Avoid

No matter where you're starting from, your path to retirement may include unexpected twists, turns, and slides.

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